The Jockeys Employment & Training Scheme – a horseracing career development scheme designed to help jockeys achieve a secure future after injury, weight issues, lack of opportunities, or age enforced retirement from race riding.
To break down the stigma attached to jockeys taking up opportunities to train in new skills in preparation for life after race riding; and encourage more to do so.
Prepare and instigate an ongoing marketing and communications strategy which focussed on awareness building amongst jockeys by promoting individual success stories and bringing on board top jockeys and industry opinion-formers. Sporting Horse Promotions’ scope of activity covered branding development, websites, e-marketing and social media as well as ongoing PR and newsletters and video case studies.
In its first 15 years, the jockeys themselves (via prize money deductions) and the Injured Jockeys Fund invested over £1million in the scheme, helping nearly a thousand current and former jockeys with career advice and training in new skills, in order to gain employment after race-riding.
Project Period: 1995-2014
Last updated: Autumn 2014