Jessica Mendoza – International Showjumping Sensation

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Jessica Mendoza – International Showjumping Sensation

Jessica Mendoza

The Client:

Sporting Horse Promotions has worked with Jessica since she was 16 years old.

Our Challenge:

To capitalise on Jessica’s talent, style and youth – managing and engaging media interest and securing win-win sponsorship opportunities and interest from investors in horses for her to compete.

The Solution:

·       Set up and ongoing equestrian PR and social media activity to build awareness over time – starting when  Jess was a young rider on ponies, developing a fan club following and targetting equestrian and local broadcast, print and digital media.  And, then in 2014 (once Jessica turned 18 and was climbing fast up the world rankings) to widen exposure beyond specialist equestrian media, to widen the campaign out to national and lifestyle media.

·       Initially a sponsorship search campaign to secure core equestrian industry sponsorships, extending to luxury global brands support as her profile builds.

 

The Results:

·       An active and ever increasing social media following,

·       Her first senior British international team championship attracted media coverage across BBC television, national newspaper coverage including The Telegraph and Mail on Sunday articles

Project Period:  Ongoing

Last updated: Summer 2015

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