Pet Business Marketing Case Study

Pet Business Marketing Case Study

companion care logocompanion care dog and cat

The client:

A joint venture group of what was then under 20 small animal veterinary surgeries located inside Pets at Home pet ‘supermarkets’.

The challenge:

To develop a clear and attractive identity across all design and print and build awareness of Companion Care surgeries as full service surgeries which combine a professional,  caring approach with convenience and competitive prices.

A threefold approach:

·       A brand refresh and development and design of a corporate website and individual sub-sites for the 40-plus surgeries across the country.

·       Regional consumer promotions to support new surgery openings round the UK and  increase pet owner registrations in all the surgeries including regional in-store fascias and promotional material, press advertising, leafleting and a national customer magazine promoting preventative healthcare for pets.

·       Strategic direction and execution of  a brand refresh and veterinary trade PR campaign to counter past negative associations and attract new enquiries from potential joint venture partners.

The result:

·       Created foundations for subsequent exponential growth of the group

·       Generated a consistent level of quality enquiries from potential new joint venture partners

 

Project Period: 2005-8

Last updated: Autumn 2009

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Posted on

September 30, 2015

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